Our Story

“A Journey Born from the Unseen”

Autica began with a simple question; what about the places and people the world rarely notices?
In every corner of Indonesia, there are stories, communities, and landscapes that stay hidden, not because they lack beauty, but because they don’t fit into the frame of the mainstream. Not “Instagrammable” enough, or not widely told.

Autica was created to give them a voice. 

We connect travelers with places and experiences that go beyond the surface, the ones shaped by authenticity, craft, and quiet wonder. As a small local initiative, We want to give a chance to overlooked places and local tour creators. We collaborate with passionate guides, young storytellers, and communities that share the same dream, to redefine travel as a mindful and human experience.

We focus on travelers who seek authenticity: those who value connection over ratings, stories over selfies, and discovery over routine.

Rooted in Yogyakarta

Autica was born in Yogyakarta, a city where tradition and modernity live side by side. Here, the rhythm of gamelan meets the pulse of new ideas; heritage meets experimentation.

Yogyakarta’s essence reminds us that culture is not a museum piece. It’s alive, constantly evolving through its people.
Just like the city, our company stand at the intersection of the old and the new: a traditional travel agency reborn in a modern world, carrying the wisdom of the past into the rhythm of today.

The Art of Going Slowly

In Javanese philosophy, there’s a saying: “Alon-alon waton kelakon”, which means, slowly but surely, it gets done.
This wisdom became our compass. To travel pelan-pelan (slowly) is not merely to move at a leisurely pace. It’s to allow time and senses to align. It’s how we learn, connect, and feel more deeply.

Through this slower, sensory way of travel, we rediscover our capacity for rasa; the human feeling that unites thought, emotion, and awareness. For us, travel is not an escape; it’s a way to become more human.

Our Living Values

We see Autica as a living body. The one that grows, learns, and transforms with every journey. Our values are not fixed statements, but reflections of how we wish to live and work:

1. To Grow and Spread Goodness – We act as a vessel that cultivates positive change in every collaboration.

2. To Treat Others Fairly – Everyone we work with, from drivers to guests, deserves the same respect and trust.

3. To Learn with Empathy – Mistakes and challenges are part of the journey; we grow through reflection.

4. To Build Communal Harmony – We believe that humanity thrives not in isolation, but in connection.

Becoming Human, Together

Autica’s story is still being written, through every traveler who listens instead of rushes, and through every local partner who chooses to share their world openly. Together, we create experiences that nurture growth, empathy, and understanding. Both, for ourselves and for the world we touch.

Because travel, when done with rasa, has the power to remind us of what it truly means to be human.

"Explore authentic experiences and join us in rediscovering Indonesia, one slow journey at a time."

Autica Tours Indonesia "Experience, Engage, Evolve"